YanYan

YanYan is a premium knitwear brand founded by former rag & bone Director of Knitwear Phyllis Chan with Hong Kong designer Suzzie Chung.

YanYan (人人), which means “everyone” in Cantonese, reflects the company ethos of making thoughtful design-driven products; thinking about people from sourcing to design to manufacturing to making a connection with customers.

We got our start in Santa Barbara, CA in 2017 as a boutique for womenswear & kids’, with a focus on approachable pieces from cult-favorite and emerging designers. In 2022, we expanded with a second location— menswear & objects. We’re more than just a store—we’re a community hub. From events and trunk shows to block parties, we love bringing people together. You’ll find designers like Kasmaria, Pleats Please, Simone Rocha, Lady White Co., Auralee, Sandy Liang, B Sides, and many more in the mix.