Gramicci

Created by climbers and adopted into streetwear, Gramicci is an innovative menswear label that started out in California in the early '80s. Born out of a garage in Ventura, the menswear label has travelled to the bustling streets of Tokyo and beyond - quickly becoming the global phenomenon we know and love today. Whether traveling to the highest peaks, or simply breathe new life into your casual wardrobe, Gramicci at Jake & Jones is the destination to do so.

We got our start in Santa Barbara, CA in 2017 as a boutique for womenswear & kids’, with a focus on approachable pieces from cult-favorite and emerging designers. In 2022, we expanded with a second location— menswear & objects. We’re more than just a store—we’re a community hub. From events and trunk shows to block parties, we love bringing people together. You’ll find designers like Pleats Please, Simone Rocha, LEMAIRE, Lady White Co., Auralee, Sandy Liang, B Sides, and many more in the mix.