Welcome to the whimsical world of giu giu — joo - joo — the creative vision of Giuliana Leila Raggiani.  Giu giu is designed with playful humor and offbeat freedom in mind - an ageless, genderless brand born from a family history of design. 

The granddaughter of a designer and Boston store owner, Palmire Giglia, Giuliana launched her own brand in 2013. From the signature Nonna turtleneck to a range of all kinds of knitwear pieces, giu giu is the point where simplicity meets fun. 

Giu giu is produced and designed primarily in Guiliana's Los Angeles studio.