Fruity Booty

Fruity Booty is a London-based, sustainable, and eco-conscious lingerie brand founded in 2017 by Hattie Tennant and Minna Bunting. It aims to redefine "sexy" by focusing on creative, comfortable designs, utilizing over 80% surplus, deadstock, and eco-friendly fabrics. The brand offers limited-edition, ethical intimates and swimwear, favoring sustainability without compromising style.