Baserange

At any given time at Jake and Jones at least one member of our team is wearing a Baserange piece. That’s because they deliver what they promise: clean silhouettes, comfortable support, and everyday underwear or basics. Baserange prioritizes clean production and high quality fabrics and has one of the most innovative approaches to styling that we’ve seen in quite some time.

We got our start in Santa Barbara, CA in 2017 as a boutique for womenswear & kids’, with a focus on approachable pieces from cult-favorite and emerging designers. In 2022, we expanded with a second location— menswear & objects. We’re more than just a store—we’re a community hub. From events and trunk shows to block parties, we love bringing people together. You’ll find designers like Kasmaria, Pleats Please, Simone Rocha, Lady White Co., Auralee, Sandy Liang, B Sides, and many more in the mix.