Auralee

Auralee means “The Lands That Lights Up”. Founder Ryota Iwai envisions his collections to be worn in the morning light. Each collection starts with extensive research of the best high-quality raw materials and yarns, sourced in Japan and all over the world. Timeless yet rooted in the moment, Auralee’s collections provide real clothes for an elegant, effortless yet functional way of dressing.

We got our start in Santa Barbara, CA in 2017 as a boutique for womenswear & kids’, with a focus on approachable pieces from cult-favorite and emerging designers. In 2022, we expanded with a second location— menswear & objects. We’re more than just a store—we’re a community hub. From events and trunk shows to block parties, we love bringing people together. You’ll find designers like Kasmaria, Pleats Please, Simone Rocha, Lady White Co., Auralee, Sandy Liang, B Sides, and many more in the mix.